Nice commercials Honda.
Ive seen this filming tactic in a few places lately... Its a nice way to combine the use of modern technology with the art of cartooning, flip books, or scrapbooks.
It's a trip1!
Take 100 slides - use the same background, (& or subject) and repeat a single detail. Over and over and over etc.
Your mind is conscious of the repeating image, but not immediately. The action is a split between the foreground and background. Before we can process it, the subject changes.
Sounds uncomfortable, but its quite satisfactory mindlessley watching television. The music, retro-ness, hippie feel, and soft tone voice helps create the overall mood here.
Next I ran into the puzzle piece - group of people - building a honda from scratch.... (also nice! TAGS: teamwork, building, start to finish)
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