Sunday, May 23, 2010

Android beats iPhone Q1 share in US

Android beats iPhone Q1 share in US

By Matt Williams, Brand Republic 11-May-10, 09:50

LONDON - Mobile phones that use Google's Android operating system have outsold Apple's iPhone in the US for the first time.

Android accounted for 28% of the sales in the US smartphone market in the first quarter of this year, with the iPhone mustering up a 21% share, according to research from the NPD Group. However, both handsets still fall well short of the 36% share achieved by Blackberry.

Tuesday, April 6, 2010

Defining my continuing role @ work

PART:2

I WANT IT ALL!
< BONUS > > $$$$$$ a raise, PAID vacation, a title change, a company credit card, A NEW CUBICLE , a new computer with WORD, ADOBE, and a really large screen. An ergonomic chair and mouse, monitor screens, and under desk foot pedestal.

First, some factors
There's school> only 10 more classes to go.
The repayment plan>

Job flexability> I'd love to go to kickboxing on my lunch hour
Job experience> what is the position one step closer to the next step?

Job Titles:

Jr Strategic Planner (job sounds like its going extinct)
Creative Brand & Design Strategist (wordy)
Corporate Strategist & Planner
Product strategist (limitation)
Sr. Account Planner (in a couple of years)

Average Salary of Jobs (Simply Hired) in USD as of Apr 6, 2010

brand strategist in San Francisco, CA
$90,000
strategic planner in San Francisco, CA
$90,000
corporate strategist
$143,000

SUMMARY
A career oriented position that utilizes previous skills and qualifications; Leads the role in design strategy process on the front end of company wide engagements. Manages cross-functional aspects of each project to achieve objectives. Communication development, including ideation, brand positioning, concept development, and design strategy development. Plan or assist management’s assignment of essential functions.

QUALIFICATIONS
• Translates business strategy to design strategy. Works with key stakeholders to indentify and develop brand direction.
• Brand strategist acts as a critical partner in marketing and positioning development to deliver an innovative and high quality consumer brand experience (ex. feedback on home panel packaging)
• Leading Innovation, Brand positioning, collaboration on New Product development projects, 2+ years of facilitation & admin experience

• Experience in creation of ideas, and developing through from concept to market.
• Intermediate level of knowledge of Marketing, Consumer Research, and Design principles.
• Experience with integrating various data sources (technical, high analytics, visual, etc.) to reveal a cohesive direction for visual strategy.
• Experience in presenting to and working with all levels of the organization.
• Experience with working in a fast paced environment with quick project turnaround.
• Intermediate level knowledge of Consumer Research techniques and analysis.
• Advanced user knowledge of Emsense applications.
• Strong written and verbal communication skills
• Strong presentation and persuasion skills
• Experience with succinctly and effectively integrating research findings in a way that influences design strategy, creatives, and clients.
• Experience with resolving issues and building relationships with internal and cross functional groups.

CONTINUiNG WORK :

• Work directly strategic partnership with the New Product Innovation, Consumer Research and Marketing Teams.

• Partners with Marketing Directors to develop and plan design strategy and establish program priorities. = planning for trade show events, company meetings, company news letter.

• Presents design strategy documents, influences decisions with executive management, and explains the rationale of a given strategic direction.
= unique selling point "mobility" determine & document the visual language, information architecture, design, and communication for the brand through creation and documentation of Brand Book.

Parameters, would like to :
• Author the Creative Brief and communicates the Brand identity and style guide to all parties – Ensures everyone holds to the strategic plan.
(Create unity throughout identity, from home panel packaging, website, business cards, etc. Visually represent in house museum case of company history, innovation, growth in office)
• Provides cross functional and cross departmental leadership to deliver on all Ideation Pipeline needs, prioritize initiatives and identify any staff capacity issues that may impact timing or quality.

Potential for Growth
• Participates in all relevant consumer research activities as a means to create a clear design vision for new product packaging and communication opportunities. Attend relevant trade shows, lectures, seminars, webinars, report in company.
• Innovation, Facilitation certification. http://www.solutionpeople.com/facilitator-certification/index.htm
• Experience with collecting feedback and facilitating consensus between completed projects.
• Educates Creative staff to ensure successful execution of Brand Design programs and to ensure that programs achieve strategic objectives.
• Trains the broader Project Management/Account Executive team in Design Strategy processes.
• Identifies process improvement opportunities and client unmet needs and recommends/executes solutions.

Parameters, what I would not do:
SUPERVISORY RESPONSIBILITIES
TO CONTINUE WORKING AT CURRENT WAGE
Accounting/Finance; Clerical/Administrative
Duties will include answering phones, directing calls, greeting visitors,

Average Test Administrator Salaries
The average salary for test administrator jobs in San Francisco, CA is $78,000. Average test administrator salaries can vary greatly due to company, location, industry, experience and benefits.

San Francisco, AVERAGE SALARY: $52,000
neuro marketing: $70,000
internal consulting: $102,000
project manager: $100,000
color consulting: $94,000
color consultant: $83,000

Defining my continuing role @ work

PART:1

After years of being known across the board as "the girl," I have finally have met an advocate. The two of us just finished a large company project over the course of 3 months. One would think that prior to completion, something more than verbal would be rewarded. But, it wasn't and now, its time to ask for it.

During a conversation the other day with this advocate friend of mine, she asked me,
"Well.. what do you want?" While not really knowing what I wanted, I said, "probably something in the form of money."

Oddly enough, I am not a money driven individual. Granted, money is nice, but MO MONEy, MO ProBLEMS, right? No, but I actually think that this company has rode me for the money far too many times and that my value and skill set are not compensated like they deserve to be.

Plan of Action, Creating a "need" & defining my continuing role

(step 1.) list a timeline of accomplishments,
(step 2.) highlight accomplishments pertaining to new position
(step 3.) research new position, their job functions, qualifications, & titles
(step 4.) set the parameters: what I would like to do and what I don't want to do.

(step 5.) breakpoint ; if it's not an offer to negotiate salary than it will be a settling bonus in the amount of $3000.
Knowing the exact skills I've built during my time provides a backbone of confidence.
It's time to start working for someone or something I believe in. I'm no business plan master, but generally, I think that a wise company will make a home for good people to join onto the team. It's not like we have a waiting list to get onto the position I'm proposing. I have paid my dues and realize that if they are not willing to find a home for my level of skills, than it is time to look elsewhere.

Monday, January 18, 2010

Tonights Trend: recent Honda ads.

Nice commercials Honda.

Ive seen this filming tactic in a few places lately... Its a nice way to combine the use of modern technology with the art of cartooning, flip books, or scrapbooks.

It's a trip1!
Take 100 slides - use the same background, (& or subject) and repeat a single detail. Over and over and over etc.
Your mind is conscious of the repeating image, but not immediately. The action is a split between the foreground and background. Before we can process it, the subject changes.

Sounds uncomfortable, but its quite satisfactory mindlessley watching television. The music, retro-ness, hippie feel, and soft tone voice helps create the overall mood here.

Next I ran into the puzzle piece - group of people - building a honda from scratch.... (also nice! TAGS: teamwork, building, start to finish)